Insights
The business
of the game.
Analysis on transfer markets, athlete brand value, sponsorship economics and the commercial mechanics of sport.
The model
How we read
a career.
The earnings arc
Playing income and brand income do not follow the same curve. For players outside the top European leagues, commercial value overtakes salary in the mid-twenties — while the career is still climbing.
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The read: in the markets we operate in, salary ceilings arrive early. Brand income overtakes playing income around 26 and keeps climbing for another decade — but only for players whose commercial work started before the crossover, not after it.
Same contract.
Twice the value.
Two athletes on identical playing terms. One has commercial work done; the other does not. The grey block is the same in both columns — everything above it was built.
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The read: the contract is set by the club, the market and your minutes — and it ends. Everything stacked above it is built, it is owned, and it keeps earning after the last match.
What drives brand value
Six factors decide what a name is worth commercially. Only one of them happens on the pitch.
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The read: performance scores identically in both profiles. Management does not change how you play — it changes every other thing that gets paid for.
Important — please read
The charts on this page are an illustrative model. They describe, in general terms, how playing income, commercial income and brand value tend to behave across a sporting career. They are published for discussion and educational purposes only.
They do not represent CAMI Sports Ltd client data, actual or projected earnings, or the performance of any individual athlete, coach, club or brand. No figure shown is a forecast, a benchmark, or a representation of results CAMI Sports Ltd has achieved or expects to achieve for any client.
Nothing on this page constitutes financial, investment, legal, tax or career advice, and it is not an offer, recommendation or inducement to enter into any agreement or transaction. Sporting and commercial outcomes depend on many factors outside the control of any agency and vary significantly between individuals. Modeled outcomes are not a guide to future results.
This page should not be relied upon in making any decision. Anyone considering a contractual, commercial or financial step should obtain independent professional advice appropriate to their own circumstances and jurisdiction. To the fullest extent permitted by applicable law, CAMI Sports Ltd accepts no liability for any loss or damage arising from reliance on the information presented here.